Be Great Promotions: Promoting Ghana’s Indigenous Games Globally

Be Great Promotions, also known as BeGreat Promotions or BeGreat Promotions Ltd, is a cultural sports and event planning organization that was incorporated in Ghana in July 2010. The company’s primary objective is to promote Ghana’s indigenous games and take them to a global level. With the support of government departments and elite private organizations, Be Great Promotions aims to showcase the rich traditional games of Ghana and their potential impact on various aspects of society.

Ghana, like many other African countries, has a diverse range of traditional games that set it apart from the rest of the continent. While Ghana has achieved great success in popular international sports, Be Great Promotions believes that there is still untapped potential in the country’s traditional games. By revitalizing and introducing these games to a global audience, Be Great Promotions aims to make a significant impact on health, entertainment, peacebuilding, crime reduction, and education.

Be Great Promotions has dedicated teams of researchers based in Accra, London, Nigeria, and Paris. These researchers work tirelessly to identify the inherent value in Ghanaian cultural games that can serve as catalysts for their promotion. For example, the Ampe game, considered the flagship of all indigenous games, is played on a mounted platform or in a boxing arena. Instead of adhering to colonial dress codes, Be Great Promotions encourages participants to wear fashionable Kente skirt and blouse outfits and well-designed ladies footwear.

In December 2011, Be Great Promotions became the first officially recognized organization for promoting traditional games in Ghana. The launch event took place at the Ghana National Theatre and was attended by government officials, heads of educational institutions, directors, members of various royal families, and other dignitaries.

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Be Great Promotions is committed to preserving and promoting Ghana’s cultural heritage through the medium of traditional games. By showcasing these games on a global platform, the organization aims to create awareness, appreciation, and participation in Ghanaian cultural sports. Through collaborations with various stakeholders, Be Great Promotions strives to create opportunities for individuals and communities to engage in these traditional games, fostering a sense of pride and unity.

The Impact of Ghana’s Indigenous Games

Ghana’s indigenous games have the potential to make a significant impact in various areas:

• Health: Traditional games promote physical activity and can contribute to improved health and fitness levels among participants.
• Entertainment: These games offer unique and exciting forms of entertainment, showcasing the rich cultural heritage of Ghana.
• Peacebuilding: Traditional games can serve as a platform for fostering peace and unity among individuals and communities.
• Crime Reduction: By providing alternative recreational activities, traditional games can help divert individuals away from criminal behavior.
• Education: Incorporating traditional games into educational curricula can enhance learning experiences and promote cultural understanding.

Be Great Promotions recognizes the immense potential of Ghana’s traditional games and is dedicated to harnessing this potential for the benefit of individuals and society as a whole.

For more information about Be Great Promotions and their initiatives, please visit their website: www.ampebegrt.com