- Early 2010s: Facebook gains massive popularity, becoming a vital part of daily routines.
- Pre-October 2016: Brands begin using Facebook as a marketing platform, experimenting with visual content, video, and community engagement. Starbucks stands out as a leading brand in social media.
- October 6, 2016: A Disney video goes viral on Facebook, gaining 10 million views in 2 weeks.
- October 25, 2016: Steph Ferrell publishes “5 Brands with Highly Successful Facebook Marketing Strategies” on Skyword’s Content Standard blog.
- January 27, 2015 (Updated 04/20/20): Dayne Topkin publishes “7 Brands With Brilliant Facebook Marketing Strategies, and Why They Work” on the HubSpot blog.
- June 20, 2017: Social Media Today publishes “6 Brands That are Driving Real Engagement with Facebook Marketing.”
- Ongoing (as of 2016-2017): Brands continue to leverage Facebook for video content, community management, customer service, and talent acquisition. Facebook Live emerges as a new opportunity for live streaming engagement.
- End of 2019: Netflix has over 167 million subscribers, making it the largest video streaming service in the world.
- 2020: Facebook reaches over 2.4 billion users, being the world’s largest social media platform.
- Ongoing (post-2017): Continued emphasis on personalization, niche marketing, and authentic brand messaging.
- November 2, 2022: Andrew Hutchinson and Emma Wiltshire publish a track regarding Elon Musk’s $44 billion deal with Twitter.
- January 19, 2024: Andrew Hutchinson publishes an article regarding the steps for establishing a core marketing message.
- January 2025: Articles posted highlighting upcoming trends for the year.
- February 2025: Continued discussion and analysis of Facebook marketing strategies, with evolving trends in AI and content creation.
Cast of Characters
- Steph Ferrell: Author of the “5 Brands with Highly Successful Facebook Marketing Strategies” article on Skyword’s Content Standard blog. No further biographical information is provided.
- Lauren DiZazzo: Employee of Skyword, quoted as referring to Starbucks as “the Beyoncé of branded Instagram handles.” No further biographical information is provided.
- Michael Jordan: Mentioned in reference to a meme to illustrate someone feeling stressed about Facebook marketing initiatives.
- Dayne Topkin: Author of the “7 Brands With Brilliant Facebook Marketing Strategies, and Why They Work” article on the HubSpot blog. No further biographical information is provided.
- Scott Harrison: CEO of Charity: Water, whose personal story is used as an example of effective storytelling. Before starting Charity: Water, he worked as a nightclub promoter.
- Ze Frank: President of BuzzFeed Motion Pictures, quoted regarding the creation of “audio independence” in Tasty videos.
- Sam Parr & Shaan Puri: Co-hosts of the HubSpot podcast “My First Million”.
- Kipp Bodnar & Kieran Flanagan: CMOs of HubSpot and Zapier respectively, who share marketing trends on the HubSpot podcast “Marketing Against the Grain”.
- Andrew Hutchinson: Writer for Social Media Today.
- Emma Wiltshire: Writer for Social Media Today.
- Mark Walker-Ford: Writer for Social Media Today.
- Abbas Khan: Writer who contributed “Best THCA Flower to Try in 2025: Quality, Flavor, and Potency” to Social Media Today.
Key Brands Mentioned:
- Starbucks: Known for visual marketing and video content on Facebook.
- Disney: Effective at engaging younger audiences and leveraging video content.
- Coca-Cola: Known for community management and customer service on Facebook.
- Intel: Emphasizes thorough communication and talent acquisition.
- Benefit: Utilizes Facebook Live for regular programming.
- Microsoft: Adopts a customer-centric approach to marketing on Facebook.
- Red Bull: Publishes extreme sports content.
- Taco Bell: Focuses on camaraderie and responds to customer comments.
- Nike: Uses multiple Facebook Pages to personalize content.
- SpaceX: Publishes content for science-savvy audiences.
- National Geographic: Showcases powerful visuals and real-time engagement.
- Charity: Water: Employs storytelling to raise awareness.
- GoPro: Shares user-generated content to connect with users.
- Tasty: Produces engaging, short-form videos about food.
- Fitbit: Focuses on physical and mental health with exercise tips and encouragement.
- Netflix: Creates exclusive content on Facebook.